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The 5 Enemies of Practice Greatness (And Why Most Clinics Never See Them Coming)

Written by Jason Waz | Jan 19, 2026 2:00:02 PM

A recent post referencing Nick Saban stopped me in my tracks—not because it was profound, but because it was painfully familiar.

Saban calls them The 5 Enemies of Greatness:

  1. Entitlement
  2. Lack of Discipline
  3. Circumstances Over Vision
  4. Self-Pity
  5. Complacency

If you’ve owned or led a physical therapy practice for more than a few years, you’ve encountered every one of these—not in theory, but in real decisions, real hires, and real outcomes.

What’s dangerous is not that these enemies exist.

It’s that they often masquerade as “good intentions.”

  1. Entitlement: “I Deserve More” Without the Exchange

In clinics, entitlement shows up quietly:

  • Expecting higher pay without higher value
  • Wanting flexibility without accountability
  • Confusing tenure with contribution

At CEP, we learned this the hard way:

Compensation must always be an exchange—not a promise.

This is why we moved to pay-for-performance with mentorship, not volume for volume’s sake, but value tied to outcomes, engagement, and execution.

  1. Lack of Discipline: Talent Without Systems

Most practices don’t have a talent problem.

They have a discipline problem.

  • No clear standards
  • No visible scoreboards
  • No non-negotiables

Discipline isn’t punitive—it’s liberating.

When expectations are clear, good people thrive.

This is exactly why we invested heavily in status sheets, onboarding pathways, and 90-day ramps. Not to create pressure—but to remove ambiguity.

  1. Circumstances Over Vision

This one shows up as:

  • “Insurance reimbursement is killing us”
  • “Hiring is impossible right now”
  • “Our market is different”

Vision-driven clinics adapt.

Circumstance-driven clinics react.

Vision says:

We’ll build systems that work regardless of conditions.

That’s how cash-pay pathways, tech-enabled care, and readiness-based models are born—not from comfort, but from conviction.

  1. Self-Pity Disguised as Protection

This is subtle—and dangerous.

It sounds like:

  • “I don’t want to scare candidates”
  • “Let’s lower expectations so they feel safe”
  • “We’ll figure it out later”

In reality, lowering standards protects no one.

It delays truth—and makes the eventual fallout worse.

Great leaders don’t avoid hard conversations.

They have them early, clearly, and humanely.

  1. Complacency: The Silent Killer

The moment a clinic says:

“We’re good enough.”

Growth stops.

Culture erodes.

A-players leave.

Complacency isn’t laziness—it’s loss of intentionality.

This is why we revisit:

  • Core values
  • Hiring filters
  • Compensation models
  • Onboarding standards

Every year. Every hire. Every season.

The Real Takeaway

High standards don’t create therapy mills.

Lack of purpose does.

Structure without context feels transactional.

Structure with why feels like leadership.

The best clinics I know don’t chase volume.

They build teams capable of delivering value—consistently.