*Why every PT clinic needs a weekly scorecard, a WIG system, and real-time coaching to scale cash-pay services and finally get profitable.*
The Real Reason Your Clinic Feels Stuck
You’re seeing great patients. Your team is hustling. The schedule looks full. So why does it feel like you’re spinning your wheels?
If you’ve ever ended a week wondering where your time went or why your profit margins still aren’t moving, you’re not alone. Many private practice owners in physical therapy hit this wall: the clinic is running, but it’s not growing — not in a strategic, scalable way.
The problem isn’t your team or your treatment quality. It’s the *lack of a system*.
In this article, we’ll show how MVP Coaching gives private practice PTs a proven playbook for streamlined execution — using tools like the Weekly Impact Scorecard and WIG (Wildly Important Goals) Meetings to turn chaos into clarity. Built from the real-world struggles and hard-earned wins of clinic owner Jason Waz, these systems are designed to help you:
- Align your team without micromanaging
- Build profitable cash-pay lanes
- Get time back while growing smarter
Let’s unpack what makes these systems so powerful — and why they’re the missing link for most private practice owners today.
The Backstory: From Burnout to Breakthrough at Competitive Edge Physical Therapy
Before founding MVP Coaching, Jason Waz was in your shoes. He owns Competitive Edge Physical Therapy — a respected clinic with full books, a hardworking staff, and loyal patients.
And yet, year after year, the profit margins just weren’t there.
The team was busy, but not always productive. Jason was working harder than ever, but with little to show for it. Meetings felt like bandaids, not strategy. Without a clear system to align people, priorities, and outcomes, the business was running on hope — not execution.
That pain sparked the creation of MVP Coaching.
Jason documented the operational changes that turned Competitive Edge around: measurable targets, strategic meetings, cash-pay lanes anchored in cutting-edge tech, and repeatable playbooks that removed decision fatigue. These systems weren’t theory — they were field-tested in a real clinic.
Today, they form the backbone of what every MVP Coaching client gets access to.
The Two Tools That Change Everything
- The Weekly Impact Scorecard
The Weekly Impact Scorecard is a performance dashboard for your clinic that:
- Tracks essential behaviors, not just outcomes
- Creates accountability without micromanagement
- Shows at a glance if you’re winning the week
Unlike traditional metrics (like visits or collections), the Scorecard focuses on lead indicators — the habits and actions that actually drive results. Think:
- How many patients were invited into a cash-pay service?
- How many team huddles happened on time?
- How many five-star experiences did you deliver?
This creates a culture of ownership — every team member knows what winning looks like and how to contribute.
- WIG Meetings (Wildly Important Goals)
If the Scorecard tracks the week, the WIG Meeting sets the direction.
Once a week, your team meets for 20–30 minutes with one goal: move the needle on your clinic’s top priority. Whether that’s:
* Launching HRV services
* Growing wellness memberships
* Reducing cancellations
...the WIG Meeting creates clarity. Each person leaves with one commitment. No fluff. No 90-minute marathons. Just alignment and accountability.
This combination — clear metrics plus focused execution — is what turns a good clinic into a high-performance business.
Case Study: Competitive Edge PT’s Turnaround
Before MVP Coaching was a national program, it was the internal blueprint at Jason’s own clinic.
The Problem: Competitive Edge was known for excellent care but had flat margins. The team was always working, but not working on the right things. There were no consistent weekly metrics. No aligned priorities. No cash-pay growth engine.
The Shift: Jason introduced the Weekly Impact Scorecard and WIG Meetings. He trained the team on execution, delegated leadership roles, and implemented HRV as a scalable service line.
The Result:
* Profitability grew quarter over quarter
* Staff buy-in increased as they began to see how their actions drove outcomes
* HRV became a core offering that elevated care and revenue
Most importantly, Jason stepped out of the weeds — because the clinic could now run without his constant input.
Today, every MVP Coaching client gets access to these same tools, templates, and coaching playbooks.
How to Make It Work in Your Clinic: Best Practices
- Start With a Single Wildly Important Goal
Don’t try to fix everything at once. Choose one WIG — the single most valuable result your clinic could achieve in the next 12 weeks. Let that guide your WIG meetings and team focus.
- Build Your Scorecard Around Behavior
Avoid vanity metrics. Instead, track consistent actions tied to your goal. These are lead indicators — and they’re what you can actually control.
- Keep Meetings Short and Sacred
WIG meetings should be no more than 30 minutes. Protect the time. End with action steps. Review the scorecard. Keep it consistent.
- Use Tech to Amplify Efficiency
Whether it’s HRV tracking, NEUBIE therapy, Winback Tecar Therapy or an automated onboarding SOP — every MVP strategy is tech-enhanced for scale. Let systems do the heavy lifting.
- Stay in the Game With a Coach
Even pros need coaches. MVP Coaching gives you real-time support, feedback, and strategic insight to keep your team aligned and accountable as you grow.
Systems Create Freedom
Clinic ownership shouldn’t feel like you’re duct-taping your way through each week.
The difference between clinics that plateau and clinics that scale often comes down to one thing: execution. And execution is a system — not a mindset.
When you install the Weekly Impact Scorecard and WIG Meetings through MVP Coaching, you create:
- Clarity across your team
- Momentum toward your biggest goals
- A path to grow without burning out
The systems that saved one clinic are now scaling hundreds. Yours could be next.
Are you running your clinic — or is it running you?
Let MVP Coaching help you take control and grow your clinic with confidence.
Call (813) 849-0150 or book your consultation today.
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