Unlocking Success: How Physical Therapy Coaching Boosted Revenue and Streamlined Operations

As a physical therapy owner trying to gain an edge on the competition and stir up momentum and efficiencies within their operations, where do you turn?

For Scott Heltzel, he knew he needed the right physical therapy business coaching in order to get a handle on his practice in Pennsylvania. And finding Jason Waz and NeuPTtech is a move he credits with forever changing the course of his business.

SPOILER ALERT: Because Scott worked with NeuPTtech, he now has time to spend with his family, take vacations and not worry about his practice because he now gets to work ON his practice and is no longer a servant to it. 

This is why NeuPTtech exists - to help you help others in ways that generate a whole new future for you and those you care about. Here’s how the story goes:

Meet Scott. He is No Longer in the Whirlwind of “What Now?”

After Scott opened his private physical therapy practice, Freedom Physical Therapy & Performance in 2020, he quickly realized he needed to find someone who has been where he is and found a way to break out of the whirlwind of patient care and staff management and build a more sustainable operation.

This led him to begin following Waz’s own success at his Tampa practices with incorporating innovative technology with a cash-based revenue approach. He had heard how Jason had leveraged great advice from the team at MEG Business and implemented emerging tech into his practice and then doubled his business revenue three out of the next four years!

Find Operational Success with Physical Therapy Coaching

Scott was one of the first practitioners who reached out to Jason to ask how he could do what Jason had done. Jason explained the value of adding NEUBIE therapy to optimize patient outcomes and staff productivity. Based on the results Jason’s clinics were seeing, Scott couldn’t help but contemplate the implications of the following:

“What if you could quickly convert 10% of insurance payers to cash (with the goal of getting that to 30% and beyond) and benefit from exclusive programs, protocols and expertise along the way that maximize your operations, staffing and patient programs?”

Rather than stay stuck in imagining results that could happen “one day,” Scott took action and added the NEUBIE to his practice right away. His “Day One'' story resulted in showcasing just how powerfully the NEUBIE can transform your patient care, enhancing both operational efficiency and financial stability in the process. 

Perhaps one of the most powerful indicators of future success was that Scott attended live training with the NeuPTtech team to see the NEUBIE and clinic of the future in action. Over the years, this is easily the number one pillar to massive success for practitioners and vastly differentiates those who understand the value and foresight of doing this right. 

>>TAKE ACTION ON THIS EXCLUSIVE OFFER! If you’re reading this, then a few spots still remain for the MVP Coaching ALL PRO Level where THIS YEAR ONLY we will pay our own way to come train you and your team on site! This offer is available in 2024 only - NEVER AGAIN will you get this business-changing program on your doorstep! 

Breaking Down This Physical Therapy Coaching Example

Today, Scott’s case study offers a sneak peek behind just one of the scenes that would eventually lead to NeuPTtech’s physical therapy coaching services to bring experience that can lead to business (and life) changing results. 

In this case study, we break down how Scott was able to scale his clinic considerably in a short amount of time while outlining the advice he received from NeuPTtech along the way to continue growing with cash-based revenue. 

Initial Physical Therapy Business Success with the NEUBIE

Like many NeuPTtech clients, Scott's journey began with the successful integration of the NEUBIE into his physical therapy practice. After his initial conversation with Jason, Scott knew how many visits he needed to see and started scaling to achieve that stat. He commented on the exponential growth of his clinic since employing innovative physical therapy technology like the NEUBIE device as part of his patient programs, 

Scott reminisced about his initial success in a recent interview: "I had only been open less than a year and I already had three therapists with full schedules! We had to move!" 

Growth that Keeps You Working ON the Business Not IN It

Due to the influx of business, Scott quickly had to level up his practice in December to a bigger clinic location. Plus, to keep showcasing positive patient outcomes, Scott followed Jason’s advice to add an HRV assessment to care programs so that patients could get a real-time look at their overall health as it relates to their autonomic nervous system.

The NEUBIE’s targeted neuromuscular e-stim technology is such a game-changer for clinics like Scott’s because it allows you to treat more patients in a shorter amount of time. And with the addition of HRV therapy, patients were getting programs custom-tailored to their current state of optimal health.

Utilizing the Right Physical Therapy Technology and Training

With the right NEUBIE training program for physical therapists, this innovative e-stim device is easy to use and can turn clinicians from a “newbie” to a pro in short order. Today, Scott’s PTAs are able to carry out NEUBIE treatments to maximize his physical therapists’ time.

After adding the NEUBIE to his practice, Scott’s work schedule is now more manageable allowing him to spend less time working in his business and more time on his business. Even at 750 visits a month, Scott’s small team is able to treat patients with high-touch, quality care. 

Strategic Advice for Increasing Cash-Based Revenue at Your Physical Therapy Clinic

One of the ways Jason encouraged Scott to continue scaling his business is through increasing his cash-based revenue. As clinic owners, we all know that reimbursements from in-network providers are decreasing with no sign of improvements. If you’re not diversifying your clinic’s methods of income, then you might Blockbuster yourself out of existence.

If you haven’t already - it’s best to dip your toes in with a hybrid business model. In this case, we recommend aiming for 20-30% of your total revenue to be cash. Here are the key strategies and recommendations Jason gave to Scott to help him increase his cash-based revenue:

1. Increase Cash-Based Services

While the NEUBIE can be a great cash-based service, Jason helped Scott implement HRV assessments and also recommended Winback Tecar Therapy as a “NEUBIE-adjacent” or complementary service that could be offered as a cash-only option. In Scott’s case, he would only need to convert 10 to 15% of his current patients to a Winback treatment plan for $300 per month in order to achieve 20-30% in cash-based income. 

2. Utilize Proven Business Models

A “free trial” with your different programs or technology is usually an effective way to showcase your services in a risk-free manner while allowing the patient to see it in action. By offering trials of the new Winback therapy to patients, they can witness the positive effects of the technology for themselves. 

This strategy leverages the patient experience to drive cash conversions. NeuPTtech also provides extensive training and educational materials for Winback and all our other devices to help your clinicians understand and market the services with limited time packages and offers available for purchase after their trial.

3. Understand Scalable Pricing and Pay Models

It’s also important to consider the pricing of your offerings. By pricing cash services higher than insurance reimbursements, you can better predict your income. 

Similarly, it’s important to pay your therapists in alignment with their patient base. In order to achieve this, we recommend using the Pay-For-Performance model that Brian Gallagher from MEG Business often discusses in his podcast. This promotes an even exchange for the Practice owner and the staff clinician that is focused on the number of visits as a whole.

Grow Your Physical Therapy Practice With 1:1 Coaching

Scott's success story demonstrates the transformative potential of integrating cutting-edge technology like NEUBIE and strategic physical therapy business coaching from NeuPTtech. By leveraging NEUBIE’s advanced capabilities across over 90% of his patient population, Scott was able to achieve remarkable growth in a short period of time and enjoy the work life balance he had once thought was impossible.

>>REMINDER: Our MVP Coaching ALL PRO Level still has spots to bring our team and training to your doorstep at NO ADDITIONAL COST TO YOU. Act now to secure your seat before it’s too late!

Now we are reminded of what fills Scott’s cup on a daily basis: the time to spend with family to go on vacation and the peace of mind that his clinic can operate without him being there. 

At NeuPTtech, we are committed to helping physical therapy practices like Scott's thrive in an ever-changing healthcare landscape. Our goal is to help you help others so whether you’re looking to enhance patient care, improve operational efficiency, or boost your revenue through cash-based programs, our comprehensive solutions and hands-on coaching services can guide you every step of the way.

Are you ready to transform your physical therapy practice with more cash-based services? Contact us to help integrate innovative technologies like NEUBIE and Winback therapy, optimize your business model, and increase your cash-based revenue.