How to Give 100% and Differentiate from Your Physical Therapy Competition
As physical therapists, our primary focus is to help patients heal and recover from injuries and illnesses. However, in order to be successful in our field, it’s also important to have a strong understanding of where improvements, adjustments and additions to the business can be made. That’s why NeuPTtech’s mission is to help you help others.
One way we do that is to provide our physical therapy owners with a clear framework for success. This includes setting goals together, developing a marketing strategy and identifying audiences within your patient population to target. But, once you have this framework in place, it’s up to you to take the initiative to put it into action.
That’s what sets you apart from the competition. Being a doer.
“Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile.”-Gary Ryan Blair
It’s not enough to have the right programs and physical therapy technology in your clinic and not know how to use it properly on your patients. There’s no sense in becoming a master of the intervention, only to have no one know it even exists.
To paraphrase Lew Caralla, strength and conditioning coach at Georgia Tech University:
“Giving 100% doesn’t guarantee winning, but not giving 100% does guarantee losing.”
To put it another way, John Wooden warns to “Never mistake activity for achievement.” Success requires more than just having a plan for success; it means owning its execution.
Take a Nex-Gen Approach to Physical Therapy
Start by actively motivating your patients and staff. This can include setting small, achievable goals for them to work towards and providing them with the tools and resources they need to succeed. By creating a positive, supportive environment at the clinic, you can help your patients stay motivated and engaged in their recovery process while helping your staff buy-in to your mission and approach.
In addition to motivating your patients, it’s also important to create successful marketing campaigns to spread awareness about your practice. This can include utilizing social media, networking with other healthcare professionals and reaching out to your local community. By effectively promoting your services, you can attract new patients and grow your business.
Jason Waz, Founder of NeuPTtech and owner of Competitive Edge Performance clinics, realizes firsthand that not all Physical Therapists are born with the Marketing or Sales gene – in fact, very few are. That’s why he has assembled the best industry experts with the most knowledge about emerging technology on his team to get the message to his public. We now provide access to don-for-you marketing materials, training and coaching to help practice owners become successful implementing the NEUBIE, HRV or any of the innovations we’ve helped bring to market.
Learn all about the dedicated support and consulting program available from NeuPTtech.
Think and Act Outside of the Box for Best Business Results
“Inaction may be safe, but it builds nothing.”-Dave Freudenthal
Physical therapists need to think outside of the box and then TAKE ACTION to help improve their business and patient outcomes because traditional therapy methods alone may not be the best option available for patients.
First, bring the latest innovations, techniques and technologies for patient care into your practice, then start thinking creatively and experimenting with your business operations to ensure you’re providing a personalized and effective treatment plan for each patient. This always leads to better patient outcomes and increased business success. Additionally, staying up to date with the latest research and advancements in the field can help physical therapists stay competitive in a crowded market and attract new patients.
Again this is something NeuPTtech and our physical therapy clinics in Tampa, FL are staying in front of so we can share our learnings, protocols and outcomes with you. From there, our clients are taking the initiative to build upon this framework and generate a next level of success:
Examples of Innovation in Action with NeuPTtech Clients
Choose the Right Tech: Since 2018, hundreds of practices have set themselves apart in their community by offering the NEUBIE e-stim machine to patients suffering from pain and dysfunction. Since 2020, many of our clients are creating the best “master reset” program for their patients by leveraging not just the NEUBIE for neuromuscular reeducation, but also the HRV system that assesses their nervous system to get the most out of each training session.
Get the Itch to Niche: Sometimes, it’s about narrowing your focus. One on One Physical Therapy in Atlanta saw a great need in professional athletes to use the NEUBIE for a faster, safer healing process. The team has proactively developed marketing assets that target this demographic and share it with the local professional sports teams. As a result, they work with a variety of pro athletes with the NEUBIE.
Transform into the Clinic of the Future: TruMotion Physical Therapy invested in the equipment and technology necessary to retrofit their existing practice and turn it into a state-of-the-art rehabilitation center that is now using a cash-based business model to avoid the aspects that used to slow down the clinic and start fast-tracking patient results with the new system.
Change Your Patient Approach: To encourage patient attendance and motivate them to be active participants in their care programs, East Athens Physical Therapy and so many more of our clients have implemented a “100% Club” with the NEUBIE to reward their training wins with an exclusive shirt and then encourage them to share across their social media. Restorative Physical Therapy & Core Wellness changed their community approach and started adding PTSD talks for local first responders that showcase modern physical therapy technologies like HRV and the NEUBIE and how they treat anxiety and stress.
Take Tech on the Road: In order to reach more of their community, Apex Physical Therapy in Florida partnered with NeuPTtech’s PT Tech Truck model to take the technology to people who can’t make it into the clinic. Similarly, GT Elite Performance has begun supplementing their concierge clinic with both mobile in-person treatment as well as virtual telehealth sessions with patients who rent the NEUBIE device.
Forget About “One Day” – Make Today Your “Day One”
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”-Bill Gates
It’s important to remember that success in the field of physical therapy doesn’t come overnight. It takes hard work, dedication and a willingness to constantly learn, adapt and differentiate. But with a clear framework for success from the right partner and the drive to make it happen, you can achieve great things and make a real difference in the lives of your patients if you’re willing to give it 100%.
Contact NeuPTtech for access to the biggest differentiators in physical therapy today.
Maximizing Athletic Performance Through Heart Rate Variability Training