Guiding the Patient’s “Hero Journey” as a Physical Therapy Owner

As a physical therapist, have you considered the story your private practice is telling?

Sure, we seek to enhance our physical therapy programs, differentiate from the competition, put the “care” back in healthcare, etc. but we aren’t the heroes of this story: the patient is. Our mission, our programs and our marketing needs to speak to this audience and answer “What’s In It For the Patient.”

With the patient at the center of the narrative, how are you telling a memorable story about your private practice?

E-Rehab recently discussed how the power of narrative is a compelling way to make your current or prospective patients remember you. They referenced a formula by Donald Miller, author of Building a StoryBrand, as a great way to articulate your core principles and brand messaging as an owner in a way that inspires action from your patients.

The formula follows the heart of the classic hero’s journey: 

• Meet the hero
• They have a problem
• They seek out a guide
• Together a plan is hatched
• A call to action is delivered
• They must avoid failure
• They ultimately achieve success

The Physical Therapy Patient’s Hero Journey

Can you picture that journey from a physical therapy perspective? It’s easy to envision our patient as the hero and ourselves (the private practice owners) as the guide. Often, this is exactly how the story of our patients’ plan of care comes together.

• The patient needs to solve for a health and wellness impairment.
• They seek a provider in their local area who can help them achieve their goal. 
• Your website, referrals or reviews identify you as the guide who can help.
• You outline the plan of care and support necessary for them to reach that goal.
• They quickly face adversity in the time and training it takes to get it done.
• You help them see it through and achieve optimal health results.

Becoming the Guide in Your Patient’s Narrative

NeuPTtech is founded by Jason Waz, who has multiple clinics in Tampa, Florida where he experienced the highs and lows of ownership across an inextinguishable goal of delivering a great patient experience every time. 

Across countless unique storylines of patients seeking positive outcomes for various restrictions or injuries, one part of the story remains constant. Patients needed the right plan of care to be able to face adversity and achieve a positive outcome as fast and as easy as possible. 

How Optimal Health Services Fit Into Your Patient’s Journey

Jason expanded his practices by solving for his patients’ outcomes more effectively and efficiently than the competition. And he did it by breaking his practice out of the traditional physical therapy offerings of the 1990s and transforming his practice into a patient-centric Clinic of the Future. 

Like an expert sherpa guiding climbers on their first attempt at Everest, Jason and his team at NeuPTtech now guide owners and clinicians to the summit of success.

Here are the optimal health services that helped change the story:

The NEUBIE Device:

As a neuromuscular reeducation system, the NEUBIE helps you pinpoint exactly where there is a disconnect between the nervous system and muscles with 100% accuracy which can result in breakthroughs in pain and dysfunction in ways that traditional treatment methods cannot.  

The HRV Assessment:

Heart Rate Variability measures the balance between the sympathetic and parasympathetic nervous systems and delivers a report that examines stress response, control of hormones, biological age and more so that clinicians can positively improve a patient’s overall health and function.

PEMF Therapy:

Pulsed Electro-Magnetic Field therapy is a revolutionary wellness modality that applies focused, pulsing magnetic stimulation to the body at the cellular level. By stimulating and exercising the cells, PEMF addresses underlying cellular dysfunction and supports the body’s natural healing and regulating abilities.

All three of these optimal health services can work together to develop the perfect plan of care for patients that give their story the positive health and wellness ending they’re seeking.

Start at the Beginning to Retell Your Practice’s Story

Sometimes even the guide needs a guide and that’s why Jason and his team are now dedicated to serving the physical therapy owner with the support, tools and processes necessary to create a successful private practice that serves your patients first.

We can help you rewrite your private practice’s story to be all about the patient and the services necessary to guide them on their journey.

Request a free coaching consultation to learn more about how we can help you transform your practice into a Clinic of the Future and deliver better patient outcomes faster.